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What Lies Ahead – SEO in 2014

Written by Ritwik Ruia Tuesday, 29 April 2014 09:36
2013 made it imperative for SEOs to reconsider and evolve their existing SEO strategies. Let’s have a look at some key drivers to keep in mind going forward, for 2014 and beyond. Rich Snippets Rich Snippets enable Webmasters to include a summary of relevant information that helps their website stand…

Search Engine Optimization: A 2013 Retrospective

Written by Ritwik Ruia Monday, 07 April 2014 09:36
The ways in which Google defined and governed Search Engine Optimization underwent big changes in the year 2013. Algorithmic and other changes by Google were so common and drastic that SEOs and marketers either innovated and moved ahead, or lost out by not adapting quickly enough. Initiatives from earlier years…

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