Digital Marketing Executive

Job Description:

We’re looking for somebody that is well versed and has experience in Digital Marketing as a whole. Planning and executing various components of Digital Marketing and working in a team with in-house designers, developers, SEO/SEM experts etc to conduct Digital Marketing campaigns for General Data and its clients.

Responsibilities

  • Use Google Analytics and other analytics software for data mining and analysis.
  • Well versed with social media tools like YouTube, LinkedIn, Facebook, and Twitter.
  • Establishing statistical validity of the data, conducting hypothesis testing (using R/Python/Excel as required).
  • Conducting exploratory analysis on the data and providing actionable insights.
  • Building reports in Excel, Tableau Looker etc.
  • Working upon day-to-day data analysis requirements, data visualization, and any data and reporting requirements.
  • Implement new algorithms for optimization, recommendation, attribution and emerging real-time consumer analytics.
  • Preparing and maintaining master report for entire set of activities, including daily activity, daily spends of SMM SEM Campaigns Client wise etc.
  • Communicate and coordinate with internal teams for various data requirements
  • Reports preparation, maintenance of data, making reports in Google Excel sheet.

Requirements

  • Education Qualifications: Must hold a Bachelor's Degree.
  • Ability to interpret large amounts of data and to multi-task.
  • Good presentation and time management skills.
  • Hands-on Experience of Marketing and digital marketing tools (Google AdWords, Social Ads, Social Analytics, CRM, Marketing Automation, etc.).
  • Hands-on Experience of social media platforms (Data Extraction, Social Analytics).
  • Adequate knowledge of data collection (Hands-on Google Tag Manager).

 

Job Title: Digital Marketing Executive

Ref No.: 153

Job Type: Permanent

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