India Circus

India Circus is a Mumbai-based lifestyle brand launched by Mr. Krsnaa Mehta in 2012 that incorporates Indian pop art into decor and gifting. The brand brings a pop of the unconventional to your home, offering chic and contemporary home decor with accessories that will set your home apart. The company has been a trailblazer in the field of interior decor through its wide array of products, ranging from vibrant cushion covers and exquisite tableware to elegant wall art and eclectic furniture pieces. India Circus consistently delivers stylish yet affordable solutions to elevate aesthetics.

General Data Pvt. Ltd. effectively handled their Ecommerce Revenue Management. The primary goal of the brand was to generate leads. When we took over Facebook Ads, the brand was highly impacted and the ROI was at -17%. Notably, General Data achieved 175% return-on- investment within an 8-month period, generating qualified leads.

We began by examining and improving the content on the landing page. After that, our focus shifted to identifying the right target audience for Facebook. To ensure our budget was used efficiently, we strategically scheduled ads. As part of our strategy, we started using custom and look-alike audiences for remarketing, which played a crucial role in our approach.

We stayed updated on all Facebook Ads developments and effectively incorporated new ad formats, contributing to the success of our campaign. The inclusion of Dynamic Product Ads further boosted our advertising efforts. While there is a common belief that Instagram is primarily useful for brand awareness, we successfully convinced the client that it also proved to be effective in generating revenue for the India Circus brand.